Going to the Job Interview in the Suit You Slept In (and Other Horror Stories of Dumb Messages)
When I was a young lawyer I defended a very drunk driver who showed up for trial in a tee shirt celebrating a particular brand of beer. Needless to say, the shirt was not helpful. The judge, after sentencing, took the time gently but pointedly to coach me on client's dress code. And he was right, of course.
There are so many subliminal messages that we can send that will surely sabotage what we are trying to say in the text. Whether it's dress, bad breath, atrocious grammar, lousy spelling or ghastly choice of words, we can telegraph a message of incompetence and unreliability which shouts down the text we are hoping to convey.
This module teaches the elements of a defensive approach to crucial messaging.