The Five Step Cycle of Persuasive Communication

Persuasive communication is not a sound bite, it is a process.

1. Understand exactly what you need to say, and why.
2. Emotionally and intellectually, you must stand in the shoes of the listener until you understand what the listener believes or knows about you, and about what you need to say.
   
3. You must carefully map the journey, then you must make provisions for the journey.
   
4. Walk together with your listener, and keep trust.
   
5. Assess, refine and repeat as necessary.