Who's Your Audience? The importance of targeted communication
The ancient riddle asks if a tree falls in the forest and there is nobody to hear it, does it make a sound? Without addressing that conundrum, we quickly understand the point that speaking to nobody is futile.
This module focuses with laser precision on the need to read the audience with bull's eye accuracy. So many speeches and letters are sent off into space in hopes that some sentient being will receive and respond. If you have an infinite amount of time and resources on your hands, that's fine, but if you have limited resources, limited time, and the response of your listener really matters, then you need to focus on your listener. What does he already know? Why does he care about your message? Can he speak your language?
Reviewing the Fundamentals, this module focuses on understanding and focusing on the recipient of the communication.
The ancient riddle asks if a tree falls in the forest and there is nobody to hear it, does it make a sound? Without addressing that conundrum, we quickly understand the point that speaking to nobody is futile.
This module focuses with laser precision on the need to read the audience with bull's eye accuracy. So many speeches and letters are sent off into space in hopes that some sentient being will receive and respond. If you have an infinite amount of time and resources on your hands, that's fine, but if you have limited resources, limited time, and the response of your listener really matters, then you need to focus on your listener. What does he already know? Why does he care about your message? Can he speak your language?
Reviewing the Fundamentals, this module focuses on understanding and focusing on the recipient of the communication.
